Freshworks has announced the launch of its new data centre, powered by Amazon Web Services (AWS), in the UAE. This underscores Freshworks’ commitment to driving innovation across the Middle East and Africa (MEA) by making it easier for businesses to harness the full power of its modern, AI-powered customer and employee service solutions.
“We are thrilled to further strengthen our presence in MEA with the new data centre in UAE,” said Abe Smith, Chief of Global Field Operations at Freshworks. “This investment demonstrates our dedication to supporting the growth and digital transformation of businesses in the region.
“With our data centre, companies requiring regional data compliance within the UAE can depend on us for business software in customer service, IT, and sales and marketing. Freshworks will be partnering with AWS in joint go-to-market efforts to serve our mutual customers in the region,” added Smith.
The data centre will serve customers from 72 countries across the region, making UAE the centre of Freshworks’ MEA operations. The data centre, powered by AWS, not only hosts all of Freshworks’ products for the customers in the region but will also leverage AWS, the world’s most comprehensive and broadly adopted cloud.
The UAE data center represents a critical milestone in Freshworks’ expansion strategy in MEA, reinforcing the dedication to make it easy for companies to delight their customers and their employees. Some of Freshworks’ largest customers in the region include: Aramex, Landmark Group and Magrabi.
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